Patient Engagement Strategy
In a shifting healthcare landscape, patients are demanding care and solutions that are coordinated, convenient, customised, and accessible. Nontraditional players are coming forward to address these emerging expectations and establish their brands for patient engagement services.Start your project
Power to the patient —
Case Study — Novartis — Ask Alia Ecosystem
Novartis wanted to consolidate its Ask Alia digital channels into a cohesive ecosystem capable of delivering a true omnichannel engagement experience for patients.
The ecosystem strategy comprised of four elements: A Messaging, User Journey and Content Design framework, Web Redesign, Chatbot Redesign and a Content Plan.